Atelier is the studio practice of David Smith and colleague Oran Day. This independent practice distinguishes itself from many commercial design practices by working almost exclusively with public and cultural sector organisations, and within design education, on a project by project basis. Since its inception the practice has established an enviable reputation for the quality of its design work. The success of the studio’s work is the result of collaboration with diverse and ambitious clients and the valued input of national and international associates. Despite a diverse and creative output the studio advocates a clear and simple approach for all projects; one which is grounded in analysis and objectivity. From such pragmatism emerges original and distinctive solutions. Intelligent, ambitious, restrained, meticulous, and memorable have all been used to describe many of their award winning designs.